Principles of Marketing, 12th Edition

Review Principles of Marketing, 12th Edition Books

Principles of Marketing, 12th Edition Overview

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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*** Product Information and Review : Oct 02, 2011 00:36:05

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Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect

Review Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect Books

Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect Feature

• ISBN13: 9780981672700
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect Overview

Even in so-called boom markets, rookie real estate agents almost always find their new careers to be harder than anticipated, but today, even experienced agents are failing in record numbers. Statistics quote figures ranging from 70% to 95% dropout rate for first year agents and it s common knowledge in the industry that only a small percentage of the licensed agents are making enough money to live on.

Why is the failure rate so high? Is it a matter of unrealistic expectations? Maybe. A lack of enthusiasm? Probably. A lack of support and training? Definitely.

What agents need is good solid training on how to competently sell real estate and Jennifer Allan s book Sell with Soul offers just that. The second edition of Sell with Soul has been updated to reflect the realities of today s more challenging real estate marketplace. The book takes on the tough issues of survival in a slowing housing market and provides a blueprint for success to help new agents navigate the critical first year and beyond. Sell with Soul comes complete with checklists to help agents keep on top of listings and contracts, step-by-step guidelines for building a thriving real estate practice as well as anecdotal examples of real world real estate dilemmas and solutions to them.

Yet the book is so much more than a rookie survival guide. The author discusses such touchy subjects as commission discounting (she s all for it), buyer agency (don t push it), prospecting at open houses (do so with caution) and generating bidding wars (it s your duty). Practical advice is offered on everything from building a loyal client base to marketing listings to negotiating inspections and even handling pricing objections.

Sell with Soul focuses on helping new agents become competent at their craft, so they can be confident with their prospects and clients. This confidence enables them to stay true to themselves because they will have no need for the Old School prospecting strategies and aggressive closing techniques that force many new agents out of their comfort zone.

Readers consistently praise the readability of Sell with Soul, commenting that it reads almost like a novel instead of just another business self-help book. The book is written in a casual voice, with a relaxed style that is noticeably different from the more authoritative voices of the competition.

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*** Product Information and Review : Sep 15, 2011 21:54:05

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Principles of Economics

Review Principles of Economics Books

Principles of Economics Overview

PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems. The new edition also features an expanded instructor's resource package designed to assist in course planning and classroom presentation, as well as full integration of content with Aplia. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy."--N. Gregory Mankiw.

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*** Product Information and Review : Sep 11, 2011 16:54:14

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Schaum's Outline of Principles of Accounting I, Fifth Edition (Schaum's Outline Series)

Review Schaum's Outline of Principles of Accounting I, Fifth Edition (Schaum's Outline Series) Books

Schaum's Outline of Principles of Accounting I, Fifth Edition (Schaum's Outline Series) Feature

• ISBN13: 9780071635387
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Schaum's Outline of Principles of Accounting I, Fifth Edition (Schaum's Outline Series) Overview

Confused by accounting? Problem solved.

Schaum's Outline of Principles of Accounting I helps you understand basic accounting concepts and offer extra practice on topics such as debits, credits, the chart of accounts, the ledger, inventory measurement, net realizable value, recovery of bad debts, and methods for computing interest. Coverage also includes fixed assets, depreciation and scrap value, methods of depreciation, payroll, and payroll taxes.

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*** Product Information and Review : Sep 01, 2011 05:16:09

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Principles of Finance with Excel

Review Principles of Finance with Excel Books

Principles of Finance with Excel Overview

Finance is a topic that requires much computation, and in today's business world that computation is done almost entirely using Excel software. Despite this, existing finance textbooks continue to rely heavily on hand calculators. Business school students--whose background in Excel software is often weak when they come into finance courses--find that when they leave the academic environment they have to relearn both finance and the software. Addressing this issue, Principles of Finance with Excel is the only introductory finance text that comprehensively integrates the program into the teaching and practice of finance. Offering exceptional resources for students and instructors, the book combines classroom-tested pedagogy with the powerful functions of Excel software. Author Simon Benninga--one of the most recognized names in financial modeling--shows students how spreadsheets provide new and deeper insights into financial decision making.

The second edition of Principles of Finance with Excel covers the same topics as standard financial textbooks--including portfolios, capital asset pricing models, stock and bond valuation, capital structure and dividend policy, and option pricing--and can therefore be used in any introductory course. However, it also introduces Excel software as it applies to finance students and practitioners. Throughout the book, the implementation of finance concepts with Excel software is demonstrated and explained. A separate section of PFE provides thorough coverage of all Excel software topics used in the book: graphs, function data tables, dates, Goal Seek, and Solver.

New to this Edition

* Offers a streamlined structure that allows students to dive right into the heart of finance: time value of money and discounting

* Provides updated examples, most of which refer to the post-2008-crash financial world

* Uses Microsoft Excel 2007 throughout (all examples and spreadsheets are compatible with previous versions of the program)

*The free in-text CD-ROM includes electronic spreadsheets for the entire book

Principles of Finance with Excel, Second Edition, is ideal for undergraduate courses in introductory finance and graduate courses in finance and business, or as a reference for finance professionals. An author-maintained companion website (http://www.simonbenninga.com) contains lecture notes and PowerPoint-based slides.

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*** Product Information and Review : Aug 30, 2011 02:15:17

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Principles of Finance

Review Principles of Finance Books

Principles of Finance Overview

Discover success in finance as you examine today's most relevant financial concepts in PRINCIPLES OF FINANCE, Fourth Edition, by leading authors Besley/Brigham. This reader-friendly, practical survey text combines coverage of financial markets and institutions, investments, and managerial finance with an emphasis on the financial tools you need for personal financial success. You will immediately see the relevance and value of the information you are learning. New features in each chapter clearly demonstrate how topics relate to your personal financial needs and can influence both immediate and long-term common financial decisions. Expanded coverage of spreadsheets within relevant chapters, appendices, and an end-of-book tutorial ensure you know how to maximize this critical tool for financial decisions. Find the diversity of coverage and practical financial strengths for success in today's course and your future beyond with Besley/Brigham's PRINCIPLES OF FINANCE, Fourth Edition.

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*** Product Information and Review : Aug 25, 2011 22:00:25

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Principles of Finance with Excel: Includes CD

Review Principles of Finance with Excel: Includes CD Books

Principles of Finance with Excel: Includes CD Overview

Principles of Finance with Excel is the first textbook that comprehensively integrates Excel into the teaching and practice of finance. This book provides exceptional resources to the instructor and student, combining classroom-tested pedagogy with the full potential of Excel's powerful functions.

In today's business world, computation is done almost wholly in Excel. Excel's ability to combine graphics with computation and perform complex sensitivity analysis with ease provides potent insights into financial problems. Despite this, most finance texts rely heavily on hand-held calculators and ignore Excel. As a result, many students find that after they enter the professional environment, they have to relearn both finance and Excel.

Principles of Finance with Excel is ideal for undergraduate courses in introductory finance or as a reference for finance professionals. A Free In-Text CD for students contains electronic versions of all spreadsheets in the book. A Companion Website -- http://www.oup.com/us/benninga -- contains lecture notes, PowerPoint Slides, and a Test Bank for instructors.

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*** Product Information and Review : Aug 24, 2011 03:00:11

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Principles of Marketing (13th Edition)

Review Principles of Marketing (13th Edition) Books

Principles of Marketing (13th Edition) Overview

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
  Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.

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*** Product Information and Review : Aug 03, 2011 07:00:08

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