HBR'S 10 Must Reads: The Essentials

Review HBR'S 10 Must Reads: The Essentials Books

HBR'S 10 Must Reads: The Essentials Feature

• ISBN13: 9781422133446
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

HBR'S 10 Must Reads: The Essentials Overview

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else - full stop - read:

Michael Porter on creating competitive advantage and distinguishing your company from rivals
John Kotter on leading change through eight critical stages
Daniel Goleman on using emotional intelligence to maximize performance
Peter Drucker on managing your career by evaluating your own strengths and weaknesses
Clay Christensen on orchestrating innovation within established organizations
Tom Davenport on using analytics to determine how to keep your customers loyal
Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard
Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward
Ted Levitt on understanding who your customers are and what they really want
C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy

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*** Product Information and Review : Sep 30, 2011 18:15:08

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The Accounting Game: Basic Accounting Fresh from the Lemonade Stand

Review The Accounting Game: Basic Accounting Fresh from the Lemonade Stand Spring Arbor/Ingram Books

The Accounting Game: Basic Accounting Fresh from the Lemonade Stand Overview

"Fantastic Learning Tool...Don't let this book title fool you. It is not an oversimplification of accounting and financial principles. It is, however, a serious and very effective examination of a very small but progressively complex business. There are not many books available on the market that make a complex and dry subject understandable and even fun. This book successfully does just that."
-Amazon Reviewer

The Clearest Explanation Ever of the Key Accounting Basics

The world of accounting can be intimidating. Whether you're a manager, business owner or aspiring entrepreneur, you've likely found yourself needing to know basic accounting...but baffled by complicated accounting books. What if learning accounting could be as simple and fun as running a child's lemonade stand? It can.

The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! Using the world of a child's lemonade stand to teach the basics of managing your finances, this book makes a dry subject fun and understandable. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus:

--Interactive format gives you hands-on experience
--Color-coded charts and worksheets help you remember key terms
--Step-by-step process takes you from novice to expert with ease
--Fun story format speeds retention of essential concepts
--Designed to apply what you learn to the real world

The revolutionary approach of The Accounting Game takes the difficult subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use!

"The game approach makes the subject matter most understandable. I highly recommend it to anyone frightened by either numbers or accountants."
-John Hernandis, Director of Corporate Communications, American Greetings

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*** Product Information and Review : Sep 30, 2011 05:30:25

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Never Buy Another Stock Again: The Investing Portfolio that Will Preserve Your Wealth and Your Sanity

Review Never Buy Another Stock Again: The Investing Portfolio that Will Preserve Your Wealth and Your Sanity Books

Never Buy Another Stock Again: The Investing Portfolio that Will Preserve Your Wealth and Your Sanity Overview

Want to build long-term, sustainable wealth? Stay out of individual stocks! Discover why they’re now a terrible investment… then learn how to create a holistic, “big picture” portfolio that balances cash, real estate, retirement funds, savings, and carefully limited roles for mutual funds and ETFs. Safer, smarter, more profitable!

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*** Product Information and Review : Sep 29, 2011 16:30:12

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The Neatest Little Guide to Stock Market Investing (Revised Edition)

Review The Neatest Little Guide to Stock Market Investing (Revised Edition) Books

The Neatest Little Guide to Stock Market Investing (Revised Edition) Overview

From the time of its first publication five years ago, The Neatest Little Guide to Stock Market Investing has established itself as a clear, concise, and highly effective approach to stocks and investment strategy. Since the dot.com crash and ensuing bear market, significant changes have come about in the investing world, and The Neatest Little Guide takes this into account. In this revised edition, readers will learn:

€ Strategies on how to double the Dow with one simple investment and the latest products required for this approach

€ Methods investors can use to avoid disasters such as Enron and WorldCom

€ Thoroughly updated reference lists, including new websites, new software, new brokers, and new publications

With the right information for investors to keep pace, and rooted in the principles that made it invaluable from the start, The Neatest Little Guide to Stock Market Investing is a resource that no serious investor can be without.

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*** Product Information and Review : Sep 29, 2011 03:30:06

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After the Fall: Opportunities and Strategies for Real Estate Investing in the Coming Decade

Review After the Fall: Opportunities and Strategies for Real Estate Investing in the Coming Decade Books

After the Fall: Opportunities and Strategies for Real Estate Investing in the Coming Decade Overview

Praise for After The Fall

"Steve Bergsman provides his readers with one of the most comprehensive, yet concise overviews of real estate and all its property types."—Christopher Macke, Vice President, GE Real Estate

"This is an extraordinary work of detailed research and compelling writing. I've never seen the subject presented in such a cogent and skillful manner."—Phil Hall, editor, Secondary Marketing Executive

"The way out of the financial crash of 2007/2008 will come through skilled operations, astute investing, and the ability of real estate practitioners to give up their mental memory of the future! The heated success of ten-year, unprecedented growth in the real estate industry has somehow atrophied the industry's application of knowledge. What we need is a fresh look at opportunities and strategies for real estate investing. We are lucky that Bergsman's book has fit the bill—just in time."—Jack M. Cohen, CEO, Cohen Financial

"Insightful and informative; connects all the dots, providing the basis and foundation for making strategic decisions about real estate."—Stephen Blank, Senior Fellow, Finance, The Urban Land Institute

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*** Product Information and Review : Sep 28, 2011 15:00:19

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Start Your Own Business, Fifth Edition (Start Your Own Business: The Only Start-Up Book You'll Ever Need)

Review Start Your Own Business, Fifth Edition (Start Your Own Business: The Only Start-Up Book You'll Ever Need) Books

Start Your Own Business, Fifth Edition (Start Your Own Business: The Only Start-Up Book You'll Ever Need) Feature

• ISBN13: 9781599183879
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Start Your Own Business, Fifth Edition (Start Your Own Business: The Only Start-Up Book You'll Ever Need) Overview

BE YOUR OWN BOSS
“Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth—and this book is a valuable road map.”
Robert K. Kiyosaki, Author of Rich Dad Poor Dad

Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business.

This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.

• Pin point your target market
• Uncover creative financing for startup and growth
• Use online resources to streamline your business plan
• Learn the secrets of successful marketing
• Discover digital and social media tools and how to use them
• Take advantage of hundreds of resources
• Receive vital forms, worksheets and checklists

From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

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*** Product Information and Review : Sep 27, 2011 22:24:05

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Investing with Volume Analysis: Identify, Follow, and Profit from Trends

Review Investing with Volume Analysis: Identify, Follow, and Profit from Trends Books

Investing with Volume Analysis: Identify, Follow, and Profit from Trends Overview

Analyzing volume can help you look deep inside trends, identify shifts more rapidly, and earn higher profits with less risk. Now, award-winning stock analyst Buff Pelz Dormeier explains how to make volume analysis work for you. Analyze volume responsiveness, reliability, risk, and returns–and use your insights to optimize your returns.

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*** Product Information and Review : Sep 27, 2011 08:45:22

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The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants

Review The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants Books

The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants Overview

Your shoes are charred from stomping out brush fires. You have nightmares about UFOs—Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar?

Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization, Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around, he improved his mental clarity, health, and relationships and noticed that the more he profited on a personal level, the more his company profited. Tires Plus grew into a 0 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customers—as well as your own—and success will follow naturally.

In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business:

• Starting, funding, and getting your new business off the ground
• Crafting a mission and growing a corporate culture that works
• Hiring the best people and maximizing their potential
• Communicating and negotiating with your employees, customers, and suppliers
• Creating processes for continuous innovation and growth
• Protecting your business from unforeseen dangers
• Planning for growth
• And much more . . .

As thorough as a textbook and as lively as a news magazine, The Big Book of Small Business is the most comprehensive and practical book on how to take a small business to the next level, and an indispensable slingshot for the millions of scrappy Davids taking on corporate Goliaths.

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*** Product Information and Review : Sep 26, 2011 18:00:29

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Review Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Books

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Overview

Praise for Data-Driven Marketing

"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."
—John M. Boushy, former CEO, Ameristar Casinos, Inc.

"A groundbreaking combination of research, frameworks, and pragmatic advice for both controlling and radically improving marketing. A must-read for the entire marketing organization, from the CMO to the front lines."
—Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy

"Business-to-consumer marketing and business-to-business marketing are very different. Through detailed examples, this outstanding book shows how to apply data-driven marketing in both worlds for real results. This book is for anyone in business, not just marketing, who wants to step up the performance of their marketing."
—David G. Bills, Senior Vice President and Chief Marketing and Sales Officer, DuPont

"Every year, baseball teams go to places like Florida and Arizona to run through the basics which are the cornerstone of performance excellence. This book is the marketing equivalent of taking all those ground balls. An essential read for every marketer who cares about—and wants to improve upon—the science of their craft."
—Derek Ungless, Executive Vice President and Chief Marketing Officer, DSW Shoe Warehouse

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*** Product Information and Review : Sep 26, 2011 05:00:26

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Review Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) Books

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) Overview

This is the eBook version of the printed book.

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

 

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.

 

Choose the right metric for every marketing challenge

Understand the full spectrum of marketing metrics: pros, cons, nuances, and application

 

Gain a deep and thorough understanding of marketing profitability

Quantify the profitability of products, customers, channels, and marketing initiatives

 

Assess web and social media effectiveness, accurately and in detail

Measure everything from “bounce rates” to the growth of your web communities

 

Link marketing to your enterprise financial metrics

Understand your true return on marketing investment--and enhance it

 

This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.

 

You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make. In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

 

•  Strategy + Business “Best Books in Marketing” award winner—now fully updated!

•  30% more coverage: from social media and brand equity to modeling for better decision-making

•  Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much more

 

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) Specifications

This is the eBook version of the printed book.

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

 

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.

 

Choose the right metric for every marketing challenge

Understand the full spectrum of marketing metrics: pros, cons, nuances, and application

 

Gain a deep and thorough understanding of marketing profitability

Quantify the profitability of products, customers, channels, and marketing initiatives

 

Assess web and social media effectiveness, accurately and in detail

Measure everything from “bounce rates” to the growth of your web communities

 

Link marketing to your enterprise financial metrics

Understand your true return on marketing investment--and enhance it

 

This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.

 

You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make. In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

 

•  Strategy + Business “Best Books in Marketing” award winner—now fully updated!

•  30% more coverage: from social media and brand equity to modeling for better decision-making

•  Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much more

 

Available at Amazon

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*** Product Information and Review : Sep 25, 2011 16:54:11

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The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

Review The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business Books

The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business Feature

• ISBN13: 9780814401675
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business Overview

Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn't. With hard-won wisdom and empathy, she shows readers: • the 8 questions everyone should ask up front • the top 10 traits of the successful entrepreneur • how to obtain a license and sellers permit • the best way to create a business plan • 10 simple ways to get referrals • the 6 secrets of marketing a business • smart tips for investing and finance • ways to avoid burnout • how to avoid the 7 biggest pitfalls in business Starting one's own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.

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*** Product Information and Review : Sep 25, 2011 02:27:05

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Managing Organizational Change

Review Managing Organizational Change Books

Managing Organizational Change Overview

Managing Organizational Change, by Palmer/Dunford/Akin, provides managers with an awareness of the issues involved in managing change, moving them beyond "one-best way" approaches and providing them with access to multiple perspectives that they can draw upon in order to enhance their success in producing organizational change. These multiple perspectives provide a theme for the text as well as a framework for the way each chapter outlines different options open to managers in helping them to identify, in a reflective way, the actions and choices open to them. The authors favor using multiple perspectives to ensure that change managers are not trapped by a "one-best way" of approaching change which limits their options for action. Changing organizations is as messy as it is exhilarating, as frustrating as it is satisfying, as muddling-through and creative a process as it is a rational one. This book recognizes these tensions for those involved in managing organizational change. Rather than pretend that they do not exist it confronts them head on, identifying why they are there, how they can be managed and the limits they create for what the manager of organizational change can achieve.

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*** Product Information and Review : Sep 24, 2011 13:15:07

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Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series)

Review Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series) Books

Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series) Overview

The Right Phrase for Every Situation…Every Time

In our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you:

• Hundreds of quick, ready-to-use words and phrases
• Coverage of every situation you'll face, from meeting a new client to finalizing the sale
• Winning approaches that persuade prospects and generate sales
• Expertise from a top realtor educator and author

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*** Product Information and Review : Sep 24, 2011 00:42:08

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Management of Organizational Behavior (9th Edition)

Review Management of Organizational Behavior (9th Edition) Books

Management of Organizational Behavior (9th Edition) Overview

Used by more than a million people throughout the world, this highly readable book provides a comprehensive examination of the applied behavioral sciences, and focuses on fundamental ideas which have stood the test of years of application in academic, business, not-for-profit and administrative environments. Complete coverage of motivation and behavior, situational leadership, building effective relationships, planning and implementing change, leadership strategies, the organizational cone and integrating situational leadership with the Classics. For individuals interested in expanding their knowledge of, and proficiency in leadership strategies.

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*** Product Information and Review : Sep 23, 2011 11:21:18

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How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months

Review How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months Books

How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months Overview

The realtor's essential guide to harnessing true earning power

How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales.

The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller's and buyer's concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarter­­not harder. Offering field-proven tools and techniques, Davis shows agents how to progress at their own pace to their own personal Next Level and accelerate their entry into Top Agent status.

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*** Product Information and Review : Sep 22, 2011 23:00:07

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Economics (Barron's Business Review)

Review Economics (Barron's Business Review) Books

Economics (Barron's Business Review) Overview

Books in Barron's "Business Review Series" are intended mainly for classroom use. They make excellent supplements to main texts when included in college-level business courses. In adult education and business brush-up programs they can serve as main textbooks. All titles in this series include review questions with answers. This expanded, updated text explains plotting and understanding economic graphs, market equilibrium and the nature of the price system, macroeconomics, microeconomics, and the dynamics of international trade.

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*** Product Information and Review : Sep 22, 2011 09:21:06

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Dictionary of Finance and Investment Terms

Review Dictionary of Finance and Investment Terms Books

Dictionary of Finance and Investment Terms Overview

More than 5,000 terms related to stocks, bonds, mutual funds, banking, tax laws, and transactions in the various financial markets are presented alphabetically with descriptions. The new eighth edition has been updated to take account of new financial regulations and recent dramatic swings in equities, credit, and other financial resources. Readers will also find a list of financial abbreviations and acronyms, as well as illustrative diagrams and charts. Here's a valuable short-entry dictionary for business students, as well as for office reference and the home bookshelves of private investors.

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*** Product Information and Review : Sep 21, 2011 20:27:05

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